TON Tuesday - Virtually Yours: Building a winning team through outsourcing
Gowlings Monthly TON “Starting your Start-Up Series” Presents:
(160 Elgin Street, 26th Floor)
Virtually Yours: Building a Winning Team through Outsourcing
As access to capital continues to be a challenge for Ottawa Hi Tech Start-Ups, more and more companies are adopting the virtual and outsourcing business models. R&D, production, staffing, sales/marketing, legal and finance are just some of the areas where you can have experienced resources without the costs associated with full time employees. Companies who adopt outsourcing are founded on the concept of focusing on doing what they do best, running lean, and building their IP and capabilities with the help of more experienced outside virtual resources
Please join us on May 11th to hear an expert panel on outsourcing moderated by accomplished Ottawa Tech Media expert, Janet Eastman. During this seminar, we will discuss various topics, such as how opportunities for outsourcing of non-core services have made the “virtual” company structure more achievable, and how these opportunities might be particularly relevant for Ottawa Start-Ups.
Gowlings is very pleased to host Starting Your Start-Up, The Ottawa Network monthly event stream that combines quality networking with practical advice and insights from industry leaders and subject matter experts. Starting Your Start-Up focuses on the business basics that are the foundation for launching and building a successful start-up in these promising and challenging times including financing, team formation, business & product development, sales, and marketing.
RSVP today, as space is limited. This event is provided at no cost for members of The Ottawa Network.
Moderator - Janet Eastman
Janet Eastman is a media & communications expert who has worked extensively on both sides of the industry during her more than 20 year career. Janet began her career in radio as a broadcaster and quickly moved into writing and television media. In 2001, Janet became the host and producer of the only independent Canadian Business Television program; Ottawa Citizen Business TV. After a successful 6-year run and over 1100 shows, Janet left Ottawa Citizen Business Television and evolved her career as Manager of Communications and Investor Relations with publically-traded Orezone Gold Corporation.
Janet joined drive2 Inc, in 2009 as Director of Media and Communications where she works with drive2’s customers to develop effective communications, brand and PR strategies and tactical messaging for our customers. Janet is a storyteller at heart who has produced local and national radio documentaries and television programs, newspaper and magazine articles. Her experience allows her to take often complex, hard to understand technology and effectively define and translate it into relevant, make sense communications and content.
Panellists
Frédéric Boulanger, President, Macadamian Technologies
As President and co-founder, Frédéric is responsible for Macadamian’s long-term vision and strategic direction. Under his leadership, Macadamian has grown from four founders to a team of more than 130, known as one of the most respected software development firms in the industry.
Frédéric is on the executive committee of the Ottawa Software Cluster, and is co-founder and co-executive of the Ottawa Software Executive Forum, an Ottawa-based networking group that brings high-level software executives together to share best practices, exchange ideas, and explore new technologies. Frédéric is also a board member of the Information Technology Association of Canada (ITAC) and is active in a number of ITAC committees, including outsourcing and Canada’s competitive positioning.
Prior to founding Macadamian, Frédéric was the Senior Development Manager of Paradox, Corel Corporation’s flagship database product. There, he managed the first release of Paradox after Corel acquired the relational database management system from Borland. His team successfully tackled an unfamiliar code base and met an aggressive deadline, developing a new version of the complex application in eight months. Frédéric also managed Corel Family Tree Suite, which received the ZDNet Editor’s Choice award.
Francis Liska
Are you looking for sustainability in your business? Francis has a passion for learning and sharing ideas. He is a strategic thinker who excels at carefully considering alternative scenarios to find solutions in a world of seeming complexity.
Francis holds a degree in Business Administration and a Post Graduate Diploma in Applied Information Technology. He is a Certified General Accountant, Certified Information Systems Auditor, Certified Internal Control Auditor and a Certified Management Consultant. He also holds the COBIT Foundation Certificate from the Information Systems Audit and Control Association.
Francis is an owner of OTUS Group, a firm of business advisors dedicated to making businesses stronger. Over his career he has helped numerous organizations in the government, entrepreneurial and not for profit sectors to improve their operations.
Matt Massey
Matt Massey has spent the majority of his career building new revenue opportunities for business-to-business organizations. He is an enthusiastic, highly talented marketer with a passion to succeed.
Matt founded drive2 Inc. in 2006 to assist small and medium-sized enterprises in getting in front of the companies they want as customers. Driving sales and revenue and better positioning drive2’s customers for growth and success. The foundation of drive2 is based on a philosophy that smart, integrated marketing infrastructure coupled with effective demand generation programs drive sales effectiveness and revenue goals.
drive2’s Demand Generation Model has a proven track record for success. In the last 10-months alone, Matt and his team have successfully generated over $11 million in qualified new business opportunities for their customers.
Matt is a contributing author of Guerrilla Marketing for Job Hunters 2.0, is actively involved in the community and volunteers with a number of charitable organizations.