The TON Tuesday session this past week was a huge success with more than 50 attendees at the Kanata Lakes Golf & Country Club to hear the panel of solar and geo-thermal experts speak on Clean Technology Start-ups. In the audience a mix of funders and start-ups and hopefuls, each with their story to tell of transitions, downsizing and innovation – all with a keen interest in green energy possibilities. Here now, a brief summary of remarks by each of the panelists.

Rob Miller, VP of Development, AxioPower - www.axiopower.com
Rob Miller began his talk by pointing to the immense opportunities within the green energy industry for investment in growth. “Capacity,” says Mr. Miller, “Is the issue.” At $4M per megawatt, and 25 megawatts on the grid available…that’s a whole lot of green of a monetary kind! “Step One, Get capacity and get connected. Step Two: Get Financing.” Risks include regulations that come suddenly into play and curb the ability of the company to get into the market quickly, or change the value of the product and your bottom line. “This tends to make investors nervous.” Right now, Axio Power is searching for funding, helped by Marathon, and is finding a lot of interest from foreign (China) investors. European banks too understand the compelling and marketable need for green energy producers relates Mr. Miller. Major power companies are getting involved too – for example Enbridge – because it makes such sense. “Sun is free!” explains Mr. Miller. In Ottawa, the opportunity for wind producers is definitely there – find a clear space where wind races at 7 meters per second that isn’t zoned agricultural.

Dan Orr, Vice President of Green Soldiers - www.greensoldiers.ca/solar-farms/
To get financing for green energy, the banks want to see your project approved with a solid contract. Mr. Orr recommends taking it one project at a time, build your business model and prove it out to gain solid investment banking. Canadian banks are getting interested but are still cautious. “You will spend a lot of time and effort on financing,” says Mr. Orr, “but the money is out there.” For solar panels, the time is ripe now for investing with the cost of panels low, and the financing available.” Just make sure, he cautions, to have a panel supplier with a name behind them.  Ottawa is a great area for solar energy with 5-10% better sun than other parts of Eastern Ontario. Mr. Orr does point out that you may have to prepare yourself to chop down a lot of trees and, if the property has waterways, they will prove a major issue as well. Mr. Orr points out that with wind energy being the more mature of the two options, it has more efficiencies – this explains the higher tariff on solar energy at this time.

Adam Patterson, Independent Green Energy
The beauty of Geothermal energy according to Adam Patterson, is it’s 400% efficiency and the fact that it provides you with cheap energy when it is at it’s most expensive.  The homeowner may find it an expensive investment at $30K for their home, but is more content to reap the payback over a longer time than institutional customers who are looking for a fast yield. Ottawa is an ideal location for applying the benefits of geothermal energy with a large variance between outdoor and indoor temperatures both summer and winter. “With the world population continuing to grow and with limited fossil fuels…we’ll be able to help there and look great (to consumers).” Says Mr. Patterson.

Trevor Strauss, NextEnergy Inc., www.nextenergy.ca
Trevor Struass points out the huge growth potential for geothermal energy by stating, “1/2 of 1% of the energy pie in North America is owned by Geothermal. In Denmark, it’s more like 90%.” One of the key risks in this business is the installer channel, where industry regulations are needed to help protect quality. “Build your dealer network, have enough of the right kind of contractors and installers.” Advises Mr. Strauss.

TON Tuesday event summary provided by: Patricia Heard, patricia@pollackgroup.com, www.pollackgroup.com