TON Tuesday: Inspiring a Sale From the Buyers Side - The First Step in Turning Selling into Buying
Posted April 17th, 2010 in UncategorizedThe Ottawa Network Presents
Inspiring a Sale From the Buyers Side
The First Step in Turning Selling into Buying
April 27, 2010, 5:30-7:30 pm
@
bitHeads Inc.
1309 Carling Avenue
(entrance at east end of Westgate Shopping Centre)
Do you need to influence investors, partners or customers to buy products, ideas or services, or to buy into a vision? All of us influence and persuade other people every day, at work and in our personal lives.
This session will focus on how to find and use a customer’s REAL psychological drivers to buy. Old school techniques of spraying features and functions and hoping, produce only random success and wasted effort. In today’s more sophisticated markets, discovering what drives another person’s business and decisions is essential before proposing a solution. The same applies to finding partners and investors.
So come and experience our dynamic speaker and add insights and practical tools to your approach to sales influence. Discover how simple techniques can deliver dramatic results, whether you are a business owner, marketer, project manager or just thinking about a startup.
Trevor Wilkins
Principal of Holis Associates
Trevor Wilkins is an engineer turned software developer, who has ‘jumped the fence’ and been selling complex solutions worldwide for 25 years. He has been involved in or led start-ups large and small, from owner/developer in a garage, through to Director of a NASDAQ middleware company; from the City of London to the America’s Cup; in software and hardware technology; in the Americas, Europe and the Far East.
Trevor and his team have developed a radical and highly effective approach to selling which they deliver as the BCI Programme™. This session is a short snapshot of a key component of the broader BCI programme.
Event Moderator: Walter Knitl, The Ottawa Network
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Click here for registration details.
The event is free of charge to TON members and anyone who would like to experience TON networking before deciding on membership.



