Wednesday November 5th 5:30-7:30 pm
at Gowlings Lafleur Henderson LLP, 26th Floor, 160 Elgin Street
Beyond Free Keychains
Effective Marketing Strategies from
Product Development to Commercialization
Gowlings is very pleased to host “Retooling Ottawa”, The Ottawa Network event stream focused on promoting the formation of cross-disciplinary management teams and the redirection of business and technical skill sets to emerging technology areas.
Thomas Prowse, a Partner in the Gowlings Kanata Technology Law Office, will moderate an informal discussion about the opportunities and challenges that many local high tech companies are facing when trying to introduce new product to market with the hopes of achieving strategic revenue growth.
Come hear our distinguished speakers:.
Corien Kershey, HBS Marketing
Corien Kershey is a seasoned strategic thinker with a proven track record in business planning and marketing. Her ability to develop and execute strategies that result in marketplace success has kept her in demand in the technology sector. Corien has more than 20 years of technology marketing and executive management experience as VP of Marketing and Product Management for companies such as Simware, NetManage, Buystream and Trigence. She also served as CEO for two software start-ups, ServiceSwitch and Fusetalk. Since joining HBS, Corien has developed successful marketing strategies and programs for accounts such as Mitel, Borderware, Omnivex and Pyrophotonics, covering a range of technologies including enterprise software, hardware, security and defence, photonics, semi-conductors, wireless and social networks.
Corien is also active in the academic world. Holding a Ph.D. from the University of Toronto, Corien is a contributing author of Marketing: An Introduction, a Pearson Education textbook targeted at University and College students. As well, Corien is Director of the Management Certificate Program in Marketing at Carleton University’s Sprott School of Business where she sets curriculum, designs and teaches courses and supervises other instructors. As part of her association with Sprott, Corien has been judge for the School’s Nicol Business Plan Competition, which awards start-up funding to the top winners.
Ted Hutchins, Hutchins Crang Marketing Group
Ted is a Founding/Managing Partner & Creative Director at Hutchins Crang Marketing Group, a full service marketing communications agency serving business, technology and Industry. Throughout his career, Ted has designed communications solutions for subject matter including: semiconductor and electronics manufacturing, automotive manufacturing, aerospace, lasers technology, precision optics, fiber optics, telecom, optical scanning, economic development, and public policy.
Previously, Ted spent 16 years in marketing communications positions at Ottawa-based laser company Lumonics, where he rode the mergers, acquisitions, divestitures, and two rebrandings to become an expert in developing, implementing, and supporting a broad range of integrated marketing communications campaigns, programs, and deliverables, many on a worldwide basis. His experience at Lumonics provided Ted the opportunity to collaborate with and learn from leading industry experts in strategic marketing planning, program implementation, and brand building - a network that he is still active with today. Prior to Lumonics, Ted was a freelance illustrator and designer. Ted holds a B.A. in Psychology from Carleton University.
Tom Johnson, CoFounders Inc
Tom co-founded three technology start-ups: Enfin (sold to Newbridge), Caravelle (sold to Fluke technologies) and Guardian Mobility (successful personal exit in Spring ‘08). He also started Co-Founders Inc. to incubate start-ups and has consulted to numerous firms including Newbridge, Alcatel, Nortel (Entrust), U.S. Post Office, Canadian Government and several early/middle stage companies (Webplan, Mobile Knowledge, Digital Fairway, etc.). Tom has drafted several business plans that resulted in tens of millions of venture capital being raised. He has also worked with one venture capital firms and one “vulture capitalist” firm and served on a number of boards. Tom is a serial entrepreneur with a strong background in marketing and sales.
Retooling Ottawa is a free event with complimentary refreshments and is kindly made available by: .
